Anybody used local radio for advertising?

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Anybody used local radio for advertising?

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Millsy 82

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Just wondered what it was like. I've gone a bit slow again and the boredom is killing me.

I'm kind of guessing it will be expensive but if it works then it may be worth the investment.

Having only started in May though means money is still a bit tight so don't want to just go in gun-ho.
 
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One of the local plumbers round where I live used to do when needing work ( two man company)
he said that he got loads from it. I think it used to be around £200 a week for basic advertising, plus the cost of the ad.
 
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I tried it once, waste of time in my opinion I never had a customer say that was where they had heard of me from and I never even heard the ad it's self, me personally listen to the local radio as little as often it's like ground hog day. Try the paper or those local mags about £25 a month.
 
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I costed up advertising at petrol pumps on top of the filling handle. £1060.00 plus vat for 4 weeks which i thought was a tad pricy for. Morrisons and sainsburies petrol station local to me.
 
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i like the idea of it but instantly put off by the price. essentially i think it does have potential but now know why only big companies advertise on them. its a shame because i think it has legs. but gonna see if a boiler manufacturer will help out so not dead in the water just yet.
 
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Well today after a bit of thinking I have phoned the local radio station and they sent through the offer they have on at the moment, bearing in mind they have a half price offer on and it is £1995 for 4 weeks not sure if that is including vat but it comes with a free commercial. When I saw that I almost choked even if it was worth it I wouldn't pay the usual £5041 as that's stupid for a month!
 
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I think mine was 150 for the month and they did me a free advert. They are doing a 3 month for 300 offer at the minute.
 
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SimonG said:
I think mine was 150 for the month and they did me a free advert. They are doing a 3 month for 300 offer at the minute.
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If it was that is be all over it.

My way of looking at it is I look to make 400-500 on a boiler swap and 40 for the first hour so to break even just on that I'd need 4 boiler swaps and a few breakdowns.

I think 5k a month is stupid money no wonder it's mainly the likes of bg sainsburys etc advertising and I bet they don't pay that.
 
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Millsy 82 said:
Well today after a bit of thinking I have phoned the local radio station and they sent through the offer they have on at the moment, bearing in mind they have a half price offer on and it is £1995 for 4 weeks not sure if that is including vat but it comes with a free commercial. When I saw that I almost choked even if it was worth it I wouldn't pay the usual £5041 as that's stupid for a month!
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Which station millsy, Pirate FM?

Most advertising channels seem to work better through repetitive use. You may find that it take 3-4 months before it starts to really work. I also think radio advertising is very dependant on the ad itself being clear and catchy. I've been paying a lot of attention to radio advert as I'm looking at it myself. some just go in one ear and out the other, some really grab your attention.
 
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Nostrum said:
Which station millsy, Pirate FM?

Most advertising channels seem to work better through repetitive use. You may find that it take 3-4 months before it starts to really work. I also think radio advertising is very dependant on the ad itself being clear and catchy. I've been paying a lot of attention to radio advert as I'm looking at it myself. some just go in one ear and out the other, some really grab your attention.
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Yeah pirate fm. But that is only for west cornwall. East cornwall is cheaper or you can do both for 8k!

That's what I thought about it taking a few months for it to start to pay back so I couldn't afford to stand 7-12k before it kicks off properly.
 
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Where's that from then, St Austell down?

Seems expensive but then the Cornish like their independence so I would imagine a high percentage listen to that station as opposed to the nationals.

did you ask about bulk booking, sometime the price comes right down with an 6-8 month campaign.
 
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Nostrum said:
Where's that from then, St Austell down?

Seems expensive but then the Cornish like their independence so I would imagine a high percentage listen to that station as opposed to the nationals.

did you ask about bulk booking, sometime the price comes right down with an 6-8 month campaign.
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Yeah st Austell down.

I never did ask about bulk booking but I think even then it won't be worth it especially if it is 5k a month normally.
 
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That sounds more like a DFS sale tactic to me, the sale that never ends. I'd be surprised if they ever sold it at that price. Did you speak with a Cornish accent? You'll probably get 25% off just for that!
 
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Nostrum said:
That sounds more like a DFS sale tactic to me, the sale that never ends. I'd be surprised if they ever sold it at that price. Did you speak with a Cornish accent? You'll probably get 25% off just for that!
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The bloke I spoke to was South African lol.
 
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There are couple round here that are on the radio i know one firm is dead quiet and prices they offer on the radio advert are cheap . Cant see them getting a return for what they offer.
 
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heart fm they advertise on boilers swaps £1500 baxi duo tech stumbled across one they installed other day .
No benchmark filled out , system not set up properly ,no shock arrestor on main , no filter and flues not screwed on verticle.

Shocking install
 
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